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Identify critical environmental claims before Directive (EU) 2024/825 comes into force. Our tool analyzes your website and provides a well-founded initial assessment of potential regulatory risks. Free of charge for established companies and brands.
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No instant spam. To ensure high quality, we manually check every valid domain before sending the report.
EU Directive 2024/825 (EmpCo) fundamentally changes the rules for B2C communication. It does not regulate your sustainability strategy — it regulates what your company is allowed to communicate to customers. Violations can trigger fines of up to 4% of annual revenue. The problem: most environmental claims on websites were written before this strict legal framework existed.
The risk: From 2026, anyone advertising with terms like “plastic-free”, “recyclable”, “green”, or “environmentally friendly” must back these claims up with transparent, verifiable evidence. Generic statements such as “made from recycled material” will no longer be enough unless the underlying standard and the independent verification behind it are clearly stated.
The risk: Claims like “plastic neutral” or “waste compensated” are problematic when they lead consumers to believe the product itself leaves no waste behind. Compensation doesn’t replace a product’s actual environmental impact, so it must be clearly communicated as a financial contribution.
The risk: Announcements like “plastic-free packaging by 2030” or “fully circular by 2028” aren’t enough on their own. Without a transparent, publicly accessible action plan with concrete interim targets and independent third-party verification, such future promises can be unlawful.
The risk: In-house environmental or sustainability labels such as “Ocean Friendly”, “Plastic Saver”, or company-created seals may not be used under EmpCo unless they are part of a recognized, transparent, and independently controlled certification system.
Enter the URL where your company communicates environmental and sustainability claims.
We review your request manually. Our tool then scans your live copy for critical terms.
You receive a detailed PDF audit with a traffic-light system for quickly assessing claim risks. Tool access is also available on request.
The new directive rewards precision and penalizes vague claims. The legally compliant path for your marketing is what's known as Contribution Claims. With everwave, you communicate credible impact instead of empty phrases.
Certified impact: With every euro, we verifiably remove 1 kg of waste from the environment. Externally audited and transparently trackable.
Authentic marketing material: You get high-resolution image and video material from our cleanups around the world for your campaigns – the strongest proof for your customers.
Credible communication: Turn risky ”climate neutral” claims into transparent impact statements that hold up under strict EmpCo requirements.
At everwave, we remove plastic waste from rivers around the world every day. Through our cleanup operations, waste collection boats, and AI-powered sorting facilities, we create real, measurable environmental impact, with every kilogram collected independently verified.
In our daily work, we encounter a paradox: many companies are making valuable contributions to environmental protection, yet from September 2026 onward, the new EU Directive (EmpCo) will no longer allow them to promote these efforts using broad claims such as “climate neutral” in the way they have in the past. While the legislation restricts low-quality offsetting claims, it also rewards genuine, verifiable environmental action through so-called contribution claims.
That is exactly why we provide this audit tool. Our goal is to help companies identify where their current sustainability communication may create regulatory risks and support the transition from vague environmental claims to evidence-based environmental communication. So you can continue to communicate your commitment effectively, credibly, and in a way that stands up to scrutiny.
The audit is completely free for established companies and brands. We filter requests manually to keep the quality high.
No. We review and select every incoming request manually. There are two reasons for this: first, it protects our system from spam and automated mass requests. Second, it ensures companies only receive reports for their own domains, and that the tool is not misused for competitor analysis. This quality filter lets us focus our processing capacity on serious requests and deliver a genuinely high-quality audit.
No. Our AI audit delivers a solid first assessment and identifies critical patterns based on Directive (EU) 2024/825. For final legal certainty, we recommend consulting legal counsel.
We use this data only to generate the report, send it to you, and — where relevant — discuss sensible solutions, such as Plastic Credits, with you.
Our system is specifically trained on the four main risk areas of the EmpCo directive: vague general environmental claims (such as "sustainable" or "green" without direct evidence), product climate neutrality based on offsetting, unsubstantiated future net-zero claims, and uncertified self-made labels.
The EmpCo directive is currently being transposed into national law (in Germany via the UWG, the Act Against Unfair Competition). That means: from the effective date, vague green claims open the door to costly cease-and-desist actions from competitors and consumer protection organizations. Systematic violations can also trigger regulatory fines of up to 4% of annual revenue across the EU.
