Turn Black Friday into Blue Friday
Blue Friday transforms the consumer-driven Black Friday into a day of action for cleaner waterways. Link your sales promotion to concrete environmental action: every order helps remove plastic waste from rivers and waterways.
Turn purchases into measurable impact and make your customers part of the movement.
Together, we turn Black Friday into Blue Friday!
With #BlueFriday, we raise awareness of plastic pollution and show how sales promotions can be linked to a concrete contribution to cleaner waterways.
Joining is easy
1. Confirm participation
Get in touch with us by October 31, and discuss your campaign together with our team.
2. Choose the campaign mechanism
You decide how your sales promotion is linked to impact – for example, 1 kg per order or a fixed share of revenue. The principle is simple: €1 funds the removal of 1 kg of plastic waste.
3. Launch your campaign
By November 16, you will receive communication materials for LinkedIn, Instagram, Facebook and TikTok, including image and video assets and suggested captions. You choose when your campaign starts – on Blue Friday, during Blue Week or earlier.
4. Report results & verify impact
After the campaign, report your results to us. We will then issue your order confirmation and invoice. After collection, you receive an individual waste collection certificate documenting the amount removed and the collection location.
Join Blue Friday 2026!
Join our Blue Friday campaign and show that sustainable action and business success can go hand in hand.
