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November 27, 2026

Blue Friday 2026

Blue Friday transforms the consumer-driven Black Friday into a day of action for cleaner waterways. Link your sales promotion to concrete environmental action: every order helps remove plastic waste from rivers and waterways.

Turn purchases into measurable impact and make your customers part of the movement.

Motiv der Blue Friday Kampagne von everwave fĂĽr mehr Umweltschutz und weniger Plastikverschmutzung.
Blue Friday 2026

Our Partner Offers

Together with our partners, we’re turning November into a month full of impact. And you can be part of it too: Discover our partners and help create direct environmental impact. The campaigns run at different times throughout the month, so you’ll find the exact dates and details for each partner.

evergreen

October, 26 to November 30, 2026
evergreen collects 1 kilogram of waste from rivers and waterways worldwide for every newly opened portfolio. Simply use the code 'NOVEMBER'.

nutri+

November 01 to 30, 2026
nutri+ supports everwave’s Blue Friday campaign by contributing 2.5% of its net November sales generated through its online shop.

AURO

November 01 to 27, 2026
For every order placed in its online shop, 3 kilograms of waste are collected from rivers and waterways.

Joining is easy

Ready to create measurable impact with your company? Together, we’ll develop a campaign tailored to your brand and products. Get in touch and let’s make an impact together.

1. Confirm participation

Get in touch with us by October 31, and discuss your campaign together with our team.

2. Choose the campaign mechanism

You decide how your sales promotion is linked to impact – for example, 1 kg per order or a fixed share of revenue. The principle is simple: €1 funds the removal of 1 kg of plastic waste.

3. Launch your campaign

By November 16, you will receive communication materials for LinkedIn, Instagram, Facebook and TikTok, including image and video assets and suggested captions. You choose when your campaign starts – on Blue Friday, during Blue Week or earlier.

4. Report results & verify impact

After the campaign, report your results to us. We will then issue your order confirmation and invoice. After collection, you receive an individual waste collection certificate documenting the amount removed and the collection location.

#BlueFriday

Join Blue Friday 2026!

Join our Blue Friday campaign and show that sustainable action and business success can go hand in hand. Â