World Earth Day 2027
#1like1kilo
On Earth Day, we’re launching the #1like1kilo campaign together with you and your community: Your digital reach helps free rivers from plastic. For every like on your social media post, we’ll collect 1 kilogram of waste from rivers.
Likes for Clean Rivers
Use your reach to help clean up rivers and waterways worldwide: Collect likes with your community on World Earth Day. For every like, we’ll remove 1 kilogram of waste from rivers and waterways. Each kilogram costs you €1.
Why #1like1kilo
Together with you and your followers, we create real, measurable impact: For every like on your social media post, we collect 1 kilogram of plastic from rivers. Each kilogram collected costs you €1.
This allows you to directly involve your followers in your environmental efforts, strengthen your brand, and turn digital reach into visible, measurable environmental impact.
How to take part
1. Confirm your participation
Let us know by March 31 if you’re in. You can decide whether you’d like to set a maximum limit on the amount collected.
2. Campaign materials
By April 9, you’ll receive a social media kit from us that you can use for your post.
3. Publish your post
On April 22, 2027, at 9:00 a.m., publish your post on LinkedIn, Instagram, Facebook and/or TikTok and encourage your community to like the post.
4. Count likes and collect waste
At the end of the campaign, you’ll count the likes and settle the final amount with us. Afterwards, you’ll receive an official certificate confirming the total amount of waste collected.
Join World Earth Day 2027!
Join us this World Earth Day and inspire your community to take part in measurable environmental action.
