MAXENERGY and everwave
+400% customer growth
The MAX Ocean electricity and gas tariff integrates measurable waterway protection directly into the product. More than 5,000 customers already use the tariff and, since 2023, have funded the removal of more than 248,000 kg of waste from waterways.
Waterway protection
built into the tariff
The challenge
The energy market is highly price-driven, making clear differentiation difficult. On top of that, the additional environmental value offered by energy providers is often not immediately recognized, and reaching new audiences can be challenging.
The solution
Plastic Credits were integrated directly into the MAX Ocean tariff. Each month, customers finance one Plastic Credit through their tariff. The €1 contribution is passed on in full to everwave, funding the removal of 1 kg of waste from waterways.
The result
Alongside 100% renewable electricity, the additional environmental contribution provides a clear selling point and differentiates the tariff from competitors – with customer growth of 400%.
How a tariff creates measurable impact
When a customer chooses the MAX Ocean tariff, €1 flows directly to everwave every month. This contribution finances a Plastic Credit and the removal of 1 kg of waste from rivers and waterways.
The Plastic Credits are clearly assigned to MAXENERGY. This makes the jointly achieved impact measurable, traceable and ready to use in the company's sustainability communication.
What makes the model special: The impact is integrated directly into the product at no additional cost to MAXENERGY.
“Our greatest success is making sustainability tangible, transparent and accessible for our customers. Especially in an industry that is often heavily driven by price, the partnership creates clear differentiation.”
Bernd Neider, CEO
MAXENERGY
MAXENERGY and everwave: the impact at a glance
+400% customer growth
The number of customers on the MAX Ocean tariff has grown by 400%.
>5,000 customers
That’s how many people already trust the MAX Ocean tariff.
More than 248,000 kg of waste removed
Our joint impact for cleaner waterways since 2023.
1 kg per contract per month
With every MAX Ocean contract, customers finance the removal of 1 kg of waste from waterways each month.
everwave at a glance
everwave helps companies make sustainability measurable, transparent and visible – with Plastic Credits certified under the Ocean Bound Plastic (OBP) Standard, waste collection certificates, and marketing content for credible, straightforward communication. Together with more than 150 partner companies, we have already removed over 3 million kilograms of plastic waste from waterways through projects in Europe and Southeast Asia.
MAXENERGY at a glance
MAXENERGY is a private energy supplier based in Augsburg with many years’ experience in the energy sector. The company has been operating in Germany since 2008 and in Austria since 2014. In addition, MAXENERGY develops tariffs offering added value, such as the MAX OCEAN, through which the company provides financial support for everwave’s work to remove plastic waste from our waters.
With over 120,000 customers to date, MAXENERGY is one of the established energy suppliers. The company pursues a clear goal: to make energy simple and easy to understand – with suitable tariffs, personalised service and a supply you can rely on.
Interested?
Want to join the wave? Get in touch—we’ll develop a partnership together that fits your company.
