Blackroll and Everwave
From joint campaigns to a long-term partnership
Since 2023, BLACKROLL has partnered with everwave for cleaner rivers and waterways. Both partners share the same conviction: start early, take responsibility, and create long-term impact. What began as individual campaigns has grown into a long-term impact partnership, with diverse activations, an engaged community, and real results across everwave's project regions.
Active together since 2023
What started with the first campaigns has grown steadily over the years. Through social media campaigns, initiatives involving the BLACKROLL team, joint cleanups, and activations linked directly to online shop orders, BLACKROLL uses a range of channels to make waterway protection visible and engage its community.
Kieler Woche -
Community Cleanup
Recovery isn't just about your own body. At Kieler Woche 2026, BLACKROLL, everwave, and the community worked together to clear the coastline of waste.
For every registered sailor, BLACKROLL also financed the removal of one kilogram of waste. The activation connected the shared experience on site with the removal of more than 3,000 kg of waste in everwave’s project regions.
What connects Blackroll and everwave
BLACKROLL stands for movement, regeneration, and prevention. everwave starts where much of the plastic waste begins its journey toward the ocean: in rivers and waterways.
This shared mindset forms the foundation of the partnership. BLACKROLL supports the work in the project regions and brings its own community along, through content, campaigns, orders in the online shop, and joint activities on the ground.
19,000 kg of waste have already been removed from rivers and waterways through BLACKROLL's commitment. The next shared milestone is already within reach: by 2027, BLACKROLL and everwave aim to reach at least 20,000 kg.
everwave at a glance
everwave helps companies make sustainability measurable, transparent and visible – with Plastic Credits certified under the Ocean Bound Plastic (OBP) Standard, waste collection certificates, and marketing content for credible, straightforward communication. Together with more than 150 partner companies, we have already removed over 3 million kilograms of plastic waste from waterways through projects in Europe and Southeast Asia.
Achieve more together
Want to integrate waterway protection into your corporate communication for the long term and actively involve your community? Together, we'll develop an impact partnership that fits your brand and creates real impact for cleaner rivers and waterways.
