Blue Friday: Together for clean waters - every order counts!

What is Blue Friday?

Blue Friday is our way of turning consumer-driven Black Friday into a positive wave for environmental protection. Your sales can make a real difference, because every order helps to remove waste from our rivers.

This is how it works:

• Every order counts: On November 28, 2025, combine your own discount campaign with our Blue Friday campaign and communicate the campaign via your channels: 1 order = 1 euro = 1kg of waste from the water is collected!

• Visible together: Use the hashtag #BlueFriday in all your posts and show your community that Black Friday can also be positive for the environment.

Why should you take part?

• Positive influence: Show your community that Black Friday can also have a positive impact on our environment. Your customers will be proud to make a contribution to environmental protection through their purchases and will be sensitized to this important topic.
• Reach new target groups: By working with everwave, you can potentially reach new, environmentally conscious customers.

Your advantages:

• Social Media Kit: You will receive a comprehensive social media kit from us, including reels, post templates and texts to help you make your communication simple and effective.

• Community involvement: Your participation clearly shows that your company takes responsibility and is actively committed to environmental protection. Your company receives positive attention and thus also strengthens the loyalty of your customers.

• Transparent certificate: You will receive a transparent waste collection certificate with the exact location of the collection.

Procedure:

• Would you like to take part in our #BlueFriday campaign? Then write us a message to cooperations@everwave.de until 15.10.2025.

• Our team will get in touch with you to clarify the details of the implementation on your channels. Individual adaptations are also possible – let’s talk about it!

• You will receive marketing materials and social media templates for LinkedIn, Instagram and Facebook to communicate the campaign in the best possible way.
• In combination with your own discount or Black Friday campaign, you post the communication at the time your campaign starts. The offer does not have to go live on November 28, but can also start before. Your campaign can be linked to the collection of waste through various mechanisms (1kg = €1)
• At the end of the campaign, you will let us know how many orders have been placed.
  Based on these values, you will receive an order confirmation and invoice from us.

• After receipt of payment, we will collect “your” #BlueFriday waste from waters worldwide.

Join in and set an example!

Become part of our Blue Friday campaign and show that sustainable action and economic success can go hand in hand.

If you have any questions about the #BlueFriday campaign, please get in touch with us at cooperations@everwave.de.

Let’s turn Black Friday into Blue Friday and set an example for clean waters with us!