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“It quickly became clear to us that the recyclability of our packaging alone was not enough to take on sufficient responsibility. We want to create a tangible balance – and together with everwave, we are giving something back to nature by helping waterways to become waste- and plastic-free.”
“For every euro, we use plastic credits to remove one kilogram of waste from the water, develop local recycling structures and create local jobs. In this way, we are explicitly offering a solution to those companies that want to take on ecological responsibility.”
“The latest initiative […] is helping to clean up a river that has become a ‘plastic highway’. Through educational initiatives like the one in Bangkok, we want to equip the next generations with the knowledge and tools needed to make positive changes in their environment and beyond.”
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