Rivers are the lifelines of our planet, but they are suffocating under the weight of plastic waste. The pollution of our rivers has serious consequences – both for the environment and for us humans. Plastic and other waste endanger the flora and fauna that live in and around our rivers. Animals become entangled in waste or ingest microplastics, which destroys entire ecosystems in the long term. But humans are not left untouched either: Polluted water affects our health, puts a strain on food production and exacerbates social inequalities in regions that are heavily dependent on rivers.

With #NotInOurRivers we would like to World Rivers Day to draw attention to the alarming pollution of our rivers. In cooperation with Celebrities, influencers and companies we are setting an example for the protection of our waters. Together we want to raise awareness, mobilize more people and actively work to remove plastic and other waste from our rivers. Join the movement and help us keep our rivers clean – for a sustainable future.