{"id":5760,"date":"2024-08-14T14:56:56","date_gmt":"2024-08-14T12:56:56","guid":{"rendered":"https:\/\/everwave.de\/campaigns-blue-friday\/"},"modified":"2025-10-28T11:52:12","modified_gmt":"2025-10-28T10:52:12","slug":"campaigns-blue-friday","status":"publish","type":"page","link":"https:\/\/everwave.de\/en\/campaigns-blue-friday\/","title":{"rendered":"Campaigns &#8211; Blue Friday"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5760\" class=\"elementor elementor-5760\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8c1095 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8c1095\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec6a73\" data-id=\"cec6a73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bcdbb0 elementor-widget elementor-widget-heading\" data-id=\"7bcdbb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">November 28, 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676bbbe elementor-widget elementor-widget-heading\" data-id=\"676bbbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Blue Friday: Together for clean waters - every order counts!  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4d49a elementor-widget elementor-widget-heading\" data-id=\"ef4d49a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome to our Blue Friday - the sustainable alternative to Black Friday! At everwave, we are passionate about protecting our waters. Let's use Black Friday together to actively do something for the environment and remove as much waste as possible from our rivers!    <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a760dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a760dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-02e2bce\" data-id=\"02e2bce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8524c06 elementor-widget elementor-widget-image\" data-id=\"8524c06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday1_Hashtag-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5756\" alt=\"Blue Friday\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday1_Hashtag-768x768.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday1_Hashtag-300x300.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday1_Hashtag-1024x1024.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday1_Hashtag-150x150.jpg 150w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday1_Hashtag.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4206080\" data-id=\"4206080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8838eea elementor-widget elementor-widget-image\" data-id=\"8838eea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5752\" alt=\"Blue Friday\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday-768x768.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday-300x300.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday-1024x1024.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday-150x150.jpg 150w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/BlueFriday.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfc9ba1\" data-id=\"dfc9ba1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e0d963 elementor-widget elementor-widget-image\" data-id=\"0e0d963\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-5754\" alt=\"Blue Friday\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31-768x768.png 768w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31-300x300.png 300w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31-1024x1024.png 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31-150x150.png 150w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31-1536x1536.png 1536w, https:\/\/everwave.de\/wp-content\/uploads\/2024\/08\/Bildschirmfoto-2024-08-14-um-14.57.31.png 1800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74d694b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74d694b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84f912a\" data-id=\"84f912a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716c712 elementor-widget elementor-widget-text-editor\" data-id=\"716c712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">What is Blue Friday?<\/span><\/b><\/p><p><span data-contrast=\"auto\">Blue Friday is our way of turning consumer-driven Black Friday into a positive wave for environmental protection. Your sales can make a real difference, because every order helps to remove waste from our rivers. <\/span><\/p><p><b style=\"letter-spacing: 0px;\"><span data-contrast=\"auto\">This is how it works:<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Every order counts:<\/span><\/b><span data-contrast=\"auto\"> On November 28, 2025, combine your own discount campaign with our Blue Friday campaign and communicate the campaign via your channels: 1 order = 1 euro = 1 kg of waste from the water is collected!<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Visible together:<\/span><\/b><span data-contrast=\"auto\"> Use the hashtag #BlueFriday in all your posts and show your community that Black Friday can also be positive for the environment.<\/span><\/li><\/ul><div>\u00a0<\/div><p><b><span data-contrast=\"auto\">Why should you take part?<\/span><\/b><\/p><ul><li><b><span data-contrast=\"auto\">Positive influence:<\/span><\/b><span data-contrast=\"auto\"> Show your community that Black Friday can also have a positive impact on our environment. Your customers will be proud to make a contribution to environmental protection through their purchases and will be sensitized to this important topic. <\/span><\/li><li><b><span data-contrast=\"auto\">Reach new target groups:<\/span><\/b><span data-contrast=\"auto\"> By working with everwave, you can potentially reach new, environmentally conscious customers.<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\"><br \/>Your advantages:<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Social Media Kit:<\/span><\/b><span data-contrast=\"auto\"> You will receive a comprehensive social media kit from us, including reels, post templates and texts to help you make your communication simple and effective.<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Community involvement:<\/span><\/b><span data-contrast=\"auto\"> Your participation clearly shows that your company takes responsibility and is actively committed to environmental protection. Your company receives positive attention and thus also strengthens the loyalty of your customers. <\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Transparent certificate:<\/span><\/b><span data-contrast=\"auto\"> You will receive a transparent waste collection certificate with the exact location of the collection.<\/span><\/li><\/ul><p><span data-ccp-props=\"{\"> <br \/><\/span><b><span data-contrast=\"auto\">Procedure:<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Would you like to take part in our #BlueFriday campaign? Then write us a message to <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #012345; text-decoration: underline;\"><a style=\"color: #012345; text-decoration: underline;\" href=\"mailto:cooperations@everwave.de\">cooperations@everwave.de<\/a><\/span><\/span><span data-contrast=\"auto\"> until 15.10.2025.<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Our team will get in touch with you to clarify the details of the implementation on your channels. Individual adaptations are also possible &#8211; let&#8217;s talk about it! <\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">You will receive marketing materials and social media templates for LinkedIn, Instagram and Facebook to communicate the campaign in the best possible way.<\/span><\/li><li>In combination with your own discount or Black Friday campaign, you post the communication at the time your campaign starts. The offer does not have to go live on November 28, but can also start before. Your campaign can be linked to the collection of waste through various mechanisms (1 kg = \u20ac 1).<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">At the end of the campaign, you will let us know how many orders have been placed. Based on these values, you will receive an order confirmation and invoice from us. <\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">After receipt of payment, we will collect &#8220;your&#8221; #BlueFriday waste from waters worldwide. <\/span><\/li><\/ul><p>\u00a0<\/p><p><b><span data-contrast=\"auto\">Join in and set an example!<\/span><\/b><\/p><p><span data-contrast=\"auto\">Become part of our Blue Friday campaign and show that sustainable action and economic success can go hand in hand. <\/span><\/p><p><span data-contrast=\"auto\">If you have any questions about the #BlueFriday campaign, please get in touch with us at <\/span><a href=\"mailto:cooperations@everwave.de\"><span data-contrast=\"none\"><span style=\"text-decoration: underline;\"><span style=\"color: #012345; text-decoration: underline;\">cooperations@everwave.de<\/span><\/span><\/span><\/a><span data-contrast=\"auto\">. <\/span><\/p><p><span data-contrast=\"auto\">Let&#8217;s turn Black Friday into Blue Friday and set an example for clean waters with us!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a588a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a588a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd949f8\" data-id=\"cd949f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3421d7e elementor-widget elementor-widget-heading\" data-id=\"3421d7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b680f elementor-widget elementor-widget-text-editor\" data-id=\"a2b680f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to take part or do you have any questions?<br \/><a href=\"mailto:%20cooperations@everwave.de\"><strong><span style=\"text-decoration: underline; color: #012345;\">cooperations@everwave.de<\/span><\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>November 28, 2025 Blue Friday: Together for clean waters &#8211; every order counts! Welcome to our Blue Friday &#8211; the sustainable alternative to Black Friday! At everwave, we are passionate about protecting our waters. Let&#8217;s use Black Friday together to actively do something for the environment and remove as much waste as possible from our [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"content-type":"","footnotes":""},"class_list":["post-5760","page","type-page","status-publish","hentry"],"aioseo_notices":[],"campaignId":"","_links":{"self":[{"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/pages\/5760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/comments?post=5760"}],"version-history":[{"count":18,"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/pages\/5760\/revisions"}],"predecessor-version":[{"id":11527,"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/pages\/5760\/revisions\/11527"}],"wp:attachment":[{"href":"https:\/\/everwave.de\/en\/wp-json\/wp\/v2\/media?parent=5760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}