{"id":13887,"date":"2026-07-22T15:31:02","date_gmt":"2026-07-22T13:31:02","guid":{"rendered":"https:\/\/everwave.de\/the-empco-directive-in-germany-who-it-applies-to-and-when-it-takes-effect\/"},"modified":"2026-07-23T08:35:55","modified_gmt":"2026-07-23T06:35:55","slug":"the-empco-directive-in-germany-who-it-applies-to-and-when-it-takes-effect","status":"publish","type":"page","link":"https:\/\/everwave.de\/en\/the-empco-directive-in-germany-who-it-applies-to-and-when-it-takes-effect\/","title":{"rendered":"The EmpCo Directive in Germany: Who It Applies To and When It Takes Effect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13887\" class=\"elementor elementor-13887 elementor-13866\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caca131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caca131\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c22ec29\" data-id=\"c22ec29\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857928b elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"857928b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;EmpCo Policy&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">The  <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">EmpCo Policy<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">in Germany: Who is covered and when does it take effect?<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1a31e elementor-widget elementor-widget-text-editor\" data-id=\"8c1a31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><span data-contrast=\"auto\">The EmpCo guideline redefines how companies will be allowed to communicate their sustainability measures in the future.  <\/span><\/p><p><span data-contrast=\"auto\">But when does the EmpCo policy take effect, and who does it apply to?  <\/span><span style=\"background-color: rgba(255, 255, 255, 0);\">We&#8217;ll answer your most important questions.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f69cb84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f69cb84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02688b6\" data-id=\"02688b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0011ee elementor-widget elementor-widget-heading\" data-id=\"e0011ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What exactly is the EmpCo policy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33ccf49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33ccf49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c979b91\" data-id=\"c979b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b7bd3 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"19b7bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGeneral Meaning\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<ul style=\"font-size: 18px;text-align: start;white-space: normal\"><li style=\"font-size: 18px\"><span style=\"font-weight: bolder\">EmpCo<\/span> stands for \u201cEmpowering Consumers for the Green Transition\u201d\u2014in other words, empowering consumers for the green transition.<\/li><\/ul><div style=\"text-align: start;white-space: normal\">&nbsp;<\/div><ul style=\"font-size: 18px;text-align: start;white-space: normal\"><li style=\"font-size: 18px\">Official Title: <span style=\"font-weight: bolder\">Directive (EU) 2024\/825<\/span> of the European Parliament and of the Council<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73b6b42\" data-id=\"73b6b42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0dc777 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b0dc777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTime Frame\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<ul style=\"font-size: 18px;text-align: start;white-space: normal\"><li style=\"font-size: 18px\">Adopted on February 28, 2024; published in the Official Journal of the EU on March 6, 2024; entered into force on March 26, 2024.<\/li><\/ul><br><ul style=\"font-size: 18px;white-space: normal;text-align: start\"><li style=\"font-size: 18px\">It will take effect in Germany on <b>September 27, 2026<\/b>.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-957c10d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"957c10d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2181475\" data-id=\"2181475\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5990720 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5990720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tObjective\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<ul style=\"font-size: 18px;text-align: start;white-space: normal\"><li style=\"font-size: 18px\"><b>Protect<\/b><b>consumers<\/b> from misleading environmental claims (greenwashing) and misleading social claims (social washing).<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5f8feb\" data-id=\"e5f8feb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-991ecb6 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"991ecb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tBackground\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<ul style=\"font-size: 18px;text-align: start;white-space: normal\"><li style=\"font-size: 18px\">A 2020 European Commission investigation found that more than<b> half of all environmental claims examined in the EU<\/b> were<b> vague<\/b>, misleading, or unsubstantiated.<br><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f4f6bb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f4f6bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8fd137f\" data-id=\"8fd137f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c1249 elementor-widget elementor-widget-heading\" data-id=\"46c1249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Does EmpCo apply even if we only sell in Germany?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b060b8e elementor-widget elementor-widget-text-editor\" data-id=\"b060b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. The directive applies to any company that markets products or services to consumers within the EU\u2014regardless of whether you operate only in Germany or throughout the EU. The size of the company and the industry are irrelevant.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bbc805c\" data-id=\"bbc805c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ad26d elementor-widget elementor-widget-image\" data-id=\"11ad26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/07\/C2260.00_00_09_12.Standbild003-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-13711\" alt=\"\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/07\/C2260.00_00_09_12.Standbild003-scaled-1-1024x576.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/07\/C2260.00_00_09_12.Standbild003-scaled-1-300x169.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/07\/C2260.00_00_09_12.Standbild003-scaled-1-768x432.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/07\/C2260.00_00_09_12.Standbild003-scaled-1-1536x864.jpg 1536w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/07\/C2260.00_00_09_12.Standbild003-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5758306 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5758306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf868c5\" data-id=\"bf868c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-988e8b5 elementor-widget elementor-widget-image\" data-id=\"988e8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/04\/Drohne_Barriere_Phnom_penh_01_26-12-1024x576.jpg\" class=\"attachment-large size-large wp-image-12762\" alt=\"\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/04\/Drohne_Barriere_Phnom_penh_01_26-12-1024x576.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/04\/Drohne_Barriere_Phnom_penh_01_26-12-300x169.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/04\/Drohne_Barriere_Phnom_penh_01_26-12-768x432.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/04\/Drohne_Barriere_Phnom_penh_01_26-12-1536x864.jpg 1536w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/04\/Drohne_Barriere_Phnom_penh_01_26-12-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d3dd3f\" data-id=\"3d3dd3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab365d4 elementor-widget elementor-widget-heading\" data-id=\"ab365d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Will this affect us if we only sell B2B?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a42278 elementor-widget elementor-widget-text-editor\" data-id=\"6a42278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is one of the most ambiguous points; opinions differ on this matter. In principle, the directive is designed to protect consumers from misleading communications and therefore generally applies to the B2C sector. However, purely B2B providers could very well be affected if, for example, their statements and information are publicly accessible and thus also reach end consumers. So if your B2B communications\u2014such as those on social media or your website\u2014are publicly viewable, you should comply with the EmpCo Directive just to be on the safe side.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c1eb46 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c1eb46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1070530\" data-id=\"1070530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7287796 elementor-widget elementor-widget-heading\" data-id=\"7287796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What exactly counts as an environmental statement under the EmpCo Directive?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e633d elementor-widget elementor-widget-text-editor\" data-id=\"e0e633d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This includes not only traditional advertising slogans, but also statements on the company\u2019s online presence\u2014that is, on its website, in newsletters, or on social media. This also includes statements on packaging and product labels, statements from the sustainability report\u2014as long as they\u2019re used in communications with end consumers\u2014and the company\u2019s own, custom-designed sustainability seals. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-441bdec\" data-id=\"441bdec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82209b5 elementor-widget elementor-widget-image\" data-id=\"82209b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2259.MP4.13_20_33_16.Standbild001-1024x576.jpg\" class=\"attachment-large size-large wp-image-12581\" alt=\"\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2259.MP4.13_20_33_16.Standbild001-1024x576.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2259.MP4.13_20_33_16.Standbild001-300x169.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2259.MP4.13_20_33_16.Standbild001-768x432.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2259.MP4.13_20_33_16.Standbild001-1536x864.jpg 1536w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2259.MP4.13_20_33_16.Standbild001-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd25abe elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd25abe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3726067\" data-id=\"3726067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-256a767 elementor-widget elementor-widget-image\" data-id=\"256a767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/02\/Drohne_Siem_Reap_facility_01_26-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-12309\" alt=\"\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/02\/Drohne_Siem_Reap_facility_01_26-1-1024x576.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/02\/Drohne_Siem_Reap_facility_01_26-1-300x169.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/02\/Drohne_Siem_Reap_facility_01_26-1-768x432.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/02\/Drohne_Siem_Reap_facility_01_26-1-1536x864.jpg 1536w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/02\/Drohne_Siem_Reap_facility_01_26-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d8ec0f\" data-id=\"1d8ec0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd2976 elementor-widget elementor-widget-heading\" data-id=\"bcd2976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are there any exceptions for smaller companies or startups?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221ed3b elementor-widget elementor-widget-text-editor\" data-id=\"221ed3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No. Unlike some other EU regulations, there is no blanket exemption based on company size. The directive applies regardless of revenue or the number of employees.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ca6dd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ca6dd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e0731\" data-id=\"46e0731\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6215d20 elementor-widget elementor-widget-heading\" data-id=\"6215d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should we take action regarding EmpCo now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ad66f elementor-widget elementor-widget-text-editor\" data-id=\"c8ad66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The transition period is underway. Companies that do not adapt their communications in time risk: <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Warnings and Fines Due to Stricter Enforcement<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reputational Damage from Public Criticism of Greenwashing<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Loss of trust among increasingly critical consumers<\/span><\/li><\/ul><div> <\/div><div>The sooner you review your statements, the more time you&#8217;ll have to make informed adjustments.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6a241 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6f6a241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/Compliance-Report.png);\" role=\"img\" aria-label=\"Compliance Report\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tOur AI Audit Tool\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWant to know which specific claims on your website need to be revised right now? Use our EmpCo Check to get an automated analysis of your current claims. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/everwave.de\/en\/the-empco-check-our-ai-audit-tool-for-your-green-claims\/\">\n\t\t\t\t\t\tGo to the AI Audit Tool\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-155c5fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"155c5fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468e18d\" data-id=\"468e18d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e163268 elementor-widget elementor-widget-heading\" data-id=\"e163268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can we communicate our collaboration with everwave in a way that complies with EmpCo?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709a4c9 elementor-widget elementor-widget-text-editor\" data-id=\"709a4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. Our Plastic Credits meet the requirements of the EmpCo guidelines. They are based on actual plastic waste that has been collected: For every single Plastic Credit, one kilogram of waste is retrieved from rivers and bodies of water around the world.  <\/p><p>Thanks to full traceability, every Plastic Credit can be measured transparently. The waste is documented at the collection point and entered into an in-house system using coordinates. The entire process\u2014from collection and sorting to recycling\u2014is fully documented and is therefore traceable.  <\/p><p>All data is consolidated in our in-house system. Here, every Plastic Credit issued is assigned a unique number and can be tracked and verified individually. This ensures that its impact can be traced and audited at any time.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be7fc22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be7fc22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fad2f7\" data-id=\"0fad2f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2e3b6 elementor-widget elementor-widget-heading\" data-id=\"5c2e3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interested?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d392595 elementor-widget elementor-widget-text-editor\" data-id=\"d392595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Do you want to be part of the movement and make a real impact with Plastic Credits? Then get in touch with us\u2014together, we\u2019ll develop a partnership that\u2019s right for your company.   <\/p><p> <\/p><p class=\"MsoNormal\">Please contact us via the contact form or directly by email at <a href=\"mailto:cooperations@everwave.de\" target=\"_blank\" rel=\"noopener\">cooperations@everwave.de<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bab970c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bab970c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc94e7\" data-id=\"0cc94e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3435af elementor-widget elementor-widget-hubspot-form\" data-id=\"b3435af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 145048477,\n\t\t\t\t\t\t\t\t\tformId: \"dfe139ad-98b1-4b76-804f-75a52d70a3f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1787677280000-8645615382\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1787677280000-8645615382\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When does the EmpCo policy take effect, and who does it apply to? We&#8217;ll answer your most important questions. <\/p>\n","protected":false},"author":11,"featured_media":12907,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-13887","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The EmpCo Policy in Germany: Who is covered and when does it take effect? The EmpCo guideline redefines how companies will be allowed to communicate their sustainability measures in the future. But when does the EmpCo policy take effect, and who does it apply to? We\u2019ll answer your most important questions. 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The EmpCo guideline redefines how companies will be allowed to communicate their sustainability measures in the future. But when does the EmpCo policy take effect, and who does it apply to? We\u2019ll answer your most important questions. 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