{"id":13239,"date":"2026-06-26T23:21:25","date_gmt":"2026-06-26T21:21:25","guid":{"rendered":"https:\/\/everwave.de\/the-empco-checklist-for-businesses\/"},"modified":"2026-07-23T08:30:12","modified_gmt":"2026-07-23T06:30:12","slug":"the-empco-checklist-for-businesses","status":"publish","type":"page","link":"https:\/\/everwave.de\/en\/the-empco-checklist-for-businesses\/","title":{"rendered":"The EmpCo Checklist for Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13239\" class=\"elementor elementor-13239 elementor-13222\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-017f513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"017f513\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9d1f92\" data-id=\"a9d1f92\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd310d4 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"bd310d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;EmpCo Checklist:&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">The  <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">EmpCo Checklist:<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">5-Minute Checklist for Marketing and Sustainability Teams  <\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfcd80 elementor-widget elementor-widget-text-editor\" data-id=\"0dfcd80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Starting in September 2026, the EmpCo Directive will fundamentally change what companies are allowed to communicate regarding sustainability. Many statements that seem self-evident today will no longer be permitted in the future\u2014or will have to be substantiated with concrete evidence.   <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">With our free EmpCo checklist, you can check in just a few minutes whether your environmental claims meet the new requirements.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-396d75e\" data-id=\"396d75e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d702f elementor-widget elementor-widget-heading\" data-id=\"32d702f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Send Inquiry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c51f6c elementor-widget elementor-widget-hubspot-form\" data-id=\"1c51f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 145048477,\n\t\t\t\t\t\t\t\t\tformId: \"0bcc75a4-c560-45d9-8d57-5526c47b1345\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785074591000-8419574271\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785074591000-8419574271\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda7aab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bda7aab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b779334\" data-id=\"b779334\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ae0487 elementor-widget elementor-widget-heading\" data-id=\"3ae0487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the EmpCo Checklist Covers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd081e elementor-widget elementor-widget-text-editor\" data-id=\"7bd081e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Our checklist systematically guides you through the critical areas and helps you evaluate your existing statements.<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Risk Assessment: Analyzes Green Claims in light of the EmpCo Guidelines.<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Verification Check: Analyzes which data or certifications are required to support the claims.<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Claim Optimization: Formulate the claim more specifically and in accordance with EmpCo guidelines.<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Claim Development: Develops new claims that may be communicated in accordance with EmpCo guidelines.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3d73b1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3d73b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24c6534\" data-id=\"24c6534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ad5e2 elementor-widget elementor-widget-heading\" data-id=\"44ad5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Request the EmpCo Checklist for Free  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d50b4 elementor-widget elementor-widget-text-editor\" data-id=\"85d50b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Request the free EmpCo checklist now and get: <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">The 5-Minute Self-Test<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">A risk assessment of your green claims<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"auto\">Practical examples of EmpCo-compliant communication<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559740\":240}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-596aafd\" data-id=\"596aafd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182efe7 elementor-widget elementor-widget-image\" data-id=\"182efe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/EmpCo-Checkliste-Vorschau-724x1024.jpg\" class=\"attachment-large size-large wp-image-13225\" alt=\"\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/EmpCo-Checkliste-Vorschau-724x1024.jpg 724w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/EmpCo-Checkliste-Vorschau-212x300.jpg 212w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/EmpCo-Checkliste-Vorschau-768x1086.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/EmpCo-Checkliste-Vorschau-1086x1536.jpg 1086w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/EmpCo-Checkliste-Vorschau.jpg 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96533fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96533fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0823b45\" data-id=\"0823b45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a21604 elementor-widget elementor-widget-heading\" data-id=\"1a21604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should we take action regarding EmpCo now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099f43f elementor-widget elementor-widget-text-editor\" data-id=\"099f43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The transition period is underway. Companies that do not adapt their communications in time risk: <\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Warnings and Fines Due to Stricter Enforcement<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reputational Damage from Public Criticism of Greenwashing<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\"335551671\":0,\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Loss of trust among increasingly critical consumers<\/span><\/li><\/ul><div> <\/div><div>The sooner you review your statements, the more time you&#8217;ll have to make informed adjustments.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084bce8 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"084bce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/everwave.de\/wp-content\/uploads\/2026\/06\/Compliance-Report.png);\" role=\"img\" aria-label=\"Compliance Report\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tOur AI Audit Tool\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWant to know which specific claims on your website need to be revised right now? Use our EmpCo Check to get an automated analysis of your current claims. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/everwave.de\/en\/the-empco-check-our-ai-audit-tool-for-your-green-claims\/\">\n\t\t\t\t\t\tGo to the AI Audit Tool\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c546017 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c546017\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0457448\" data-id=\"0457448\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e93e01 elementor-widget elementor-widget-heading\" data-id=\"4e93e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recognizing Critical Environmental Statements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af84266 elementor-widget elementor-widget-text-editor\" data-id=\"af84266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW23500775 BCX8\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW23500775 BCX8\">Vague green claims will no longer be permitted starting in September. This refers to the   <\/span><span class=\"NormalTextRun SCXW23500775 BCX8\">EmpCo<\/span><span class=\"NormalTextRun SCXW23500775 BCX8\">-R<\/span><span class=\"NormalTextRun SCXW23500775 BCX8\">Guideline<\/span><span class=\"NormalTextRun SCXW23500775 BCX8\"> focuses particularly on: <\/span> <\/span><span class=\"EOP Selected SCXW23500775 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b70af55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b70af55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-565f49d\" data-id=\"565f49d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a50fa elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"75a50fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGeneral Environmental Statements\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTerms such as \u201cplastic-free,\u201d \u201crecyclable,\u201d \u201cgreen,\u201d or \u201cenvironmentally friendly\u201d will be prohibited starting in 2026 if they are not accompanied by directly accessible, verifiable evidence. A vague label stating \u201cmade from recycled material\u201d without specifying exactly which standard was used and who verified it will no longer be sufficient. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-37cbce3\" data-id=\"37cbce3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-569c4d3 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"569c4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tMisleading Waste Offset (\u201cPlastic Neutrality\u201d)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<b>The risk:<\/b> Advertising a product as \u201cplastic-neutral\u201d or \u201cwaste-offset\u201d may result in a cease-and-desist letter if the messaging suggests to consumers that the product itself does not generate any waste. Offsetting must not be disguised as a \u201czero-impact\u201d feature of the product\u2014it must be transparently declared as a financial contribution (<i>contribution claim<\/i>). \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a849931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a849931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4ebd29\" data-id=\"c4ebd29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6134866 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6134866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tUnsubstantiated \u201cPlastic-Free\u201d &amp; Circular Economy Goals\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<b>The risk:<\/b> Future commitments such as \u201cplastic-free packaging by 2030\u201d or \u201cfully circular by 2028\u201d are illegal without a detailed, publicly available implementation plan. You need a roadmap with time-bound milestones and independent third-party verification. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fbd824b\" data-id=\"fbd824b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afaf81e elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"afaf81e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tProprietary sustainability labels\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<b data-path-to-node=\"5,3,1,0\" data-index-in-node=\"0\">The risk:<\/b> Custom-designed badges such as \u201cOcean Friendly,\u201d \u201cPlastic Saver,\u201d or in-house sustainability seals that are not awarded and monitored by an official, transparent, and independent certification system are expressly prohibited under EmpCo.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cec2ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cec2ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5973f7b\" data-id=\"5973f7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05ebbe7 elementor-widget elementor-widget-heading\" data-id=\"05ebbe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The EmpCo-compliant alternative: everwave Plastic Credits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d20ad elementor-widget elementor-widget-text-editor\" data-id=\"17d20ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"26,1,1,0\">The new guideline rewards precision and penalizes vague claims. The legally sound approach for your marketing is to use what are known as <i data-path-to-node=\"21,1,0\" data-index-in-node=\"143\">\u201ccontribution claims<\/i>.\u201d With everwave, you communicate measurable impact instead of empty phrases.  <\/p><ul><li><p data-path-to-node=\"21,2,1,0,0\"><b data-path-to-node=\"21,2,1,0,0\" data-index-in-node=\"0\">Certified Impact:<\/b> For every euro, we verifiably remove 1 kg of waste from the environment. Externally audited and transparently traceable. <\/p><\/li><li><p data-path-to-node=\"21,2,1,1,0\"><b data-path-to-node=\"21,2,1,1,0\" data-index-in-node=\"0\">Authentic marketing materials:<\/b> You\u2019ll receive high-resolution photos and videos from our cleanups around the world to use in your campaigns\u2014the strongest proof for your customers.<\/p><\/li><li><p data-path-to-node=\"21,2,1,2,0\"><b data-path-to-node=\"21,2,1,2,0\" data-index-in-node=\"0\">Reliable Communication:<\/b> Transform your risky \u201cclimate-neutral\u201d claims into transparent impact statements that meet the strict EmpCo guidelines.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d73765d\" data-id=\"d73765d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5ed4f elementor-widget elementor-widget-image\" data-id=\"3f5ed4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2260.00_00_09_12.Standbild003-1024x576.jpg\" class=\"attachment-large size-large wp-image-12583\" alt=\"\" srcset=\"https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2260.00_00_09_12.Standbild003-1024x576.jpg 1024w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2260.00_00_09_12.Standbild003-300x169.jpg 300w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2260.00_00_09_12.Standbild003-768x432.jpg 768w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2260.00_00_09_12.Standbild003-1536x864.jpg 1536w, https:\/\/everwave.de\/wp-content\/uploads\/2026\/03\/C2260.00_00_09_12.Standbild003-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41d1286 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41d1286\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a37bd71\" data-id=\"a37bd71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec39eaf elementor-widget elementor-widget-heading\" data-id=\"ec39eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQ)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb41044 elementor-widget elementor-widget-toggle\" data-id=\"eb41044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2461\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2461\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What exactly is the EmpCo policy?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2461\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2461\"><p>It is an EU directive that has been transposed into German law and will take effect in September. Directive (EU) 2024\/825 (<i data-path-to-node=\"6,0,1,0,0\" data-index-in-node=\"39\">Empowering Consumers for the Green Transition<\/i>) will prohibit vague and unsubstantiated environmental claims (greenwashing) starting in September 2026 in order to better protect consumers. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2462\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2462\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does this checklist replace legal advice?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2462\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2462\"><p>No. The checklist provides you with a well-founded and practical initial assessment, as well as a risk assessment for your most common claims. However, it does not replace a final legal review.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2463\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2463\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the difference between a \"green claim\" and a \"contribution claim\"?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2463\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2463\"><p>Traditional green claims often assert a product characteristic (e.g., \u201cclimate-neutral\u201d) that is difficult to prove. A contribution claim transparently states the specific contribution you\u2019re making\u2014for example, how many kilograms of plastic waste have been verifiably collected thanks to your support. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2464\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2464\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why will statements like \u201cclimate-neutral through offsetting\u201d soon be banned?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2464\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2464\"><p>The EU prohibits advertising claims based on the offsetting of emissions outside a company\u2019s own value chain. Instead, companies must transparently communicate what they are <i data-path-to-node=\"6,3,1,0,0\" data-index-in-node=\"206\">actually<\/i> doing or directly financing. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With our free EmpCo checklist, you can check in just a few minutes whether your environmental claims meet the new requirements.  <\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"_angie_page":false,"content-type":"","footnotes":""},"class_list":["post-13239","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The EmpCo Checklist: 5-Minute Checklist for Marketing and Sustainability Teams Starting in September 2026, the EmpCo Directive will fundamentally change what companies are allowed to communicate regarding sustainability. 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